das Aushängeschild
Translation
flagship, figurehead, showpiece, poster child
Examples
Das neue Auto ist das Aushängeschild der Marke.
The new car is the brand's flagship.
Er ist das Aushängeschild des Vereins.
He is the figurehead of the club.
Grammar Patterns
das Aushängeschild ((für+4 / von+3)) to be the flagship for/of sth. The product is the flagship for our company.
Similar Words
Vorzeigeobjekt (showpiece), Markenzeichen (trademark), Repräsentant (representative)
Etymology
Composed of 'aushängen' (to hang out) and 'Schild' (sign). It literally means a sign hung outside, like a shingle for a business.
Memory Tips
Imagine a company's best product being featured on a sign ('Schild') that's hanging out ('aus-hängen') for everyone to see.