das Augenmerk
Translation
focus, special attention, main consideration
Examples
Das Hauptaugenmerk liegt auf der Qualität.
The main focus is on quality.
Wir legen unser Augenmerk auf die Kundenzufriedenheit.
We are focusing our attention on customer satisfaction.
Grammar Patterns
sein Augenmerk ((auf+4)) legen/richten to focus/direct one's attention ((on sth.)) We direct our focus to the details.
Similar Words
Synonyms: Fokus (focus), Aufmerksamkeit (attention), Schwerpunkt (main emphasis); Antonyms: Nebensache (minor matter)
Etymology
Composed of 'Auge' (eye) and 'Merk' (from 'merken', to notice/mark). It literally means 'eye-mark', signifying something you mark with your eye to focus on.
Memory Tips
Think of 'marking' something with your 'eye' to give it special attention. This visual connects directly to the meaning of focus.