Nomen

das Augenmerk

Translation

focus, special attention, main consideration

Das Hauptaugenmerk liegt auf der Qualität.

The main focus is on quality.

Wir legen unser Augenmerk auf die Kundenzufriedenheit.

We are focusing our attention on customer satisfaction.

sein Augenmerk ((auf+4)) legen/richten to focus/direct one's attention ((on sth.)) We direct our focus to the details.

Synonyms: Fokus (focus), Aufmerksamkeit (attention), Schwerpunkt (emphasis); Antonyms: Nebensache (side issue)

A compound of 'Auge' (eye) and 'Merk' (from 'merken', to notice or mark). The literal translation is 'eye-mark', implying a point of focus.

Imagine you visually 'mark' an object with your 'eye' because it's the center of your attention. This helps remember its meaning as 'focus'.